Germany
Privacy Policy | or24.de
Unless otherwise stated below, the provision of your personal data is neither legally or contractually required, nor necessary for the conclusion of a contract. You are not obligated to provide the data. Failure to provide it has no consequences. This only applies insofar as no other information is given regarding the following processing operations. "Personal data" is all information that relates to an identified or identifiable natural person.
Server Log Files
You can visit our websites without providing any personal information. Every time you access our website, usage data is transmitted to us or our web host / IT service provider by your internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, date and time of access, the IP address, the amount of data transferred and the requesting provider.
The processing is based on Art. 6 Para. 1 lit. f GDPR from our overriding legitimate interest in ensuring trouble-free operation of our website and improving our offer.
Contact
The data controller is: Original Räder 24 GmbH, Albert-Schweitzer-Straße 18, 18442 Wendorf Germany, 03831 6677110, [email protected]
Proactive customer contact via email
If you initiate business contact with us via email, we collect your personal data (name, email address, message text) only to the extent provided by you. The data processing serves to process and respond to your contact request. If the contact serves to carry out pre-contractual measures (e.g. consultation in case of purchase interest, preparation of offers) or concerns a contract already concluded between you and us, this data processing is based on Art. 6 Para. 1 lit. b GDPR.
If the contact is made for other reasons, this data processing is based on Art. 6 Para. 1 lit. f GDPR from our overriding legitimate interest in processing and responding to your inquiry. In this case, you have the right to object at any time to this processing of personal data concerning you based on Art. 6 Para. 1 lit. f GDPR for reasons arising from your particular situation. We use your email address only to process your inquiry. Your data will then be deleted in compliance with legal retention periods, unless you have consented to further processing and use.
WhatsApp Business
If you contact us for business purposes via WhatsApp, we use the WhatsApp Business version of WhatsApp Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "WhatsApp"). If your residence is outside the European Economic Area, this service is provided by WhatsApp Inc. (1601 Willow Road, Menlo Park, CA 94025, USA). The data processing serves to process and respond to your contact request. For this purpose, we collect and process your mobile phone number stored with WhatsApp, your name if provided, and other data to the extent provided by you. We use a mobile device for the service, in whose address book only data of users who have contacted us via WhatsApp is stored. Personal data is therefore not passed on to WhatsApp without you having already consented to this vis-à-vis WhatsApp. Your data is transmitted by WhatsApp to servers of Meta Platforms Inc. in the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Meta Platforms Inc. has certified itself under the TADPF and thus committed to comply with European data protection principles. If the contact serves to carry out pre-contractual measures (e.g. consultation in case of purchase interest, preparation of offers) or concerns a contract already concluded between you and us, this data processing is based on Art. 6 Para. 1 lit. b GDPR.
If the contact is made for other reasons, this data processing is based on Art. 6 Para. 1 lit. f GDPR from our overriding legitimate interest in providing quick and easy contact and responding to your inquiry. In this case, you have the right to object at any time to this processing of personal data concerning you based on Art. 6 Para. 1 lit. f GDPR for reasons arising from your particular situation. We use your personal data only to process your inquiry. Your data will then be deleted in compliance with legal retention periods, unless you have consented to further processing and use.
Further information on terms of use and data protection when using WhatsApp can be found at https://www.whatsapp.com/legal/#terms-of-service and https://www.whatsapp.com/legal/#privacy-policy.
Orders
Collection, processing and transmission of personal data when placing orders
When placing an order, we collect and process your personal data only to the extent necessary for the fulfillment and processing of your order and for handling your inquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide it results in no contract being concluded. The processing is based on Art. 6 Para. 1 lit. b GDPR and is necessary for the fulfillment of a contract with you.
Your data is transmitted, for example, to shipping companies, dropshipping or fulfillment providers, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly observe the legal requirements. The scope of data transmission is limited to a minimum.
Reviews & Advertising
Trustami Customer Reviews
The Trustami trust seal is integrated on this website to display collected reviews and social media feedback. This serves the implementation of our legitimate interests in optimal marketing of our offer on our own website in accordance with Art. 6 Para. 1 S. 1 lit. f GDPR. When the Trustami trust seal is accessed, the web server automatically stores data (access data) in the form of a server log file, which contains the name of the accessed web page, the file, the date and time of access, your IP address in shortened form, the amount of data transferred, the message about a successful access, the browser type, the user's operating system, the referrer URL (the previously visited page) and the requesting provider. This access data is not evaluated and is automatically overwritten at the latest seven days after the end of your page visit. The Trustami trust seal and the services advertised therewith are an offer of Trustami GmbH, Schröderstraße 5, 10115 Berlin. The privacy policy of Trustami applies to the processing of data collected by Trustami at www.trustami.com/datenschutz.
Use of email address for sending newsletters
We use your email address independently of contract processing exclusively for our own advertising purposes for sending newsletters, provided you have expressly consented to this. The processing is based on Art. 6 Para. 1 lit. a GDPR with your consent. You can revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of consent before its withdrawal. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the distribution list.
Use of email address for sending direct advertising
We use your email address, which we have received in connection with the sale of goods or services, for the electronic transmission of advertising for our own goods or services that are similar to those you have already purchased from us, provided you have not objected to this use. The provision of the email address is necessary for the conclusion of the contract. Failure to provide it results in no contract being concluded. The processing is based on Art. 6 Para. 1 lit. f GDPR from our overriding legitimate interest in direct advertising. You can object to this use of your email address at any time by notifying us. The contact details for exercising the objection can be found in the imprint. You can also use the link provided for this purpose in the advertising email. This does not incur any costs other than the transmission costs according to the basic tariffs.
Use of email address for availability notifications
We offer the service of goods availability notification on our website. If an item is temporarily unavailable, you have the option to enter your email address for the respective item and be informed by email when it is available, provided you have consented to this. You will receive a one-time notification by email about the availability of the respective item when goods are available. The processing is based on Art. 6 Para. 1 lit. a GDPR with your consent. You can revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of consent before its withdrawal. You can unsubscribe from the availability notification at any time by notifying us. Your email address will then be removed from the distribution list.
Inventory Management
Use of an external inventory management system
We use an inventory management system within the framework of order processing. For this purpose, your personal data collected in connection with the order is transmitted to plentysystems AG, Johanna-Waescher-Straße 7, 34131 Kassel. The processing of your personal data serves the purpose of fulfilling the contract concluded with you and is based on Art. 6 Para. 1 lit. b GDPR.
Payment Service Providers & Credit Information
Use of PayPal Express
We use the PayPal Express payment service of PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The data processing serves the purpose of offering you payment via the PayPal Express payment service. To integrate this payment service, it is necessary for PayPal to collect, store and analyze data (e.g. IP address, device type, operating system, browser type, location of your device) when the website is accessed. Cookies may also be used for this purpose. The cookies enable recognition of your browser. The use of cookies or comparable technologies is based on your consent according to § 25 Para. 1 S. 1 TDDDG in conjunction with Art. 6 Para. 1 lit. a GDPR. The processing of your personal data is based on your consent according to Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of consent before its withdrawal. When selecting and using PayPal Express, the data required for payment processing is transmitted to PayPal in order to fulfill the contract with you with the chosen payment method. This processing is based on Art. 6 Para. 1 lit. b GDPR.
Further information on data processing when using the PayPal Express payment service can be found in the associated privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS
Use of PayPal Check-Out
We use the PayPal Check-Out payment service of PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The data processing serves the purpose of offering you payment via the payment service. When selecting and using payment via PayPal, credit card via PayPal, direct debit via PayPal or "Pay Later" via PayPal, the data required for payment processing is transmitted to PayPal in order to fulfill the contract with you with the chosen payment method. This processing is based on Art. 6 Para. 1 lit. b GDPR.
Cookies may be stored that enable recognition of your browser. The data processing that takes place as a result is based on Art. 6 Para. 1 lit. f GDPR from our overriding legitimate interest in a customer-oriented offering of various payment methods. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
Credit card via PayPal, direct debit via PayPal & "Pay later" via PayPal
For individual payment methods such as credit card via PayPal, direct debit via PayPal or "Pay later" via PayPal, PayPal reserves the right to obtain a credit check based on mathematical-statistical methods using credit agencies if necessary. For this purpose, PayPal transmits the personal data required for a credit check to a credit agency and uses the information received about the statistical probability of payment default for a balanced decision about establishing, conducting or terminating the contractual relationship. The credit information may contain probability values (score values) that are calculated on the basis of scientifically recognized mathematical-statistical methods and in the calculation of which address data is included, among other things. Your interests worthy of protection are taken into account in accordance with legal provisions. The data processing serves the purpose of credit checking for contract initiation. The processing is based on Art. 6 Para. 1 lit. f GDPR from our overriding legitimate interest in protection against payment default when PayPal advances payment. You have the right to object to this processing of personal data concerning you based on Art. 6 Para. 1 lit. f GDPR at any time for reasons arising from your particular situation by notifying PayPal. The provision of the data is necessary for the conclusion of the contract with the payment method you want. Failure to provide it results in the contract not being concluded with the payment method you have chosen.
Third-party providers
When paying via a third-party payment method, the data required for payment processing is transmitted to PayPal. This processing is based on Art. 6 Para. 1 lit. b GDPR. To carry out this payment method, the data may then be passed on by PayPal to the respective provider. This processing is based on Art. 6 Para. 1 lit. b GDPR. Local third-party providers may include:
- Apple Pay (Apple Distribution International Ltd., Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
- Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)
Invoice purchase via PayPal
When paying via the invoice purchase payment method, the data required for payment processing is first transmitted to PayPal. To carry out this payment method, the data is then transmitted by PayPal to Ratepay GmbH (Franklinstraße 28-29, 10587 Berlin; "Ratepay") in order to fulfill the contract with you with the chosen payment method. This processing is based on Art. 6 Para. 1 lit. b GDPR. Ratepay may carry out a credit check based on mathematical-statistical methods (probability or score values) using credit agencies according to the process already described above. The data processing serves the purpose of credit checking for contract initiation. The processing is based on Art. 6 Para. 1 lit. f GDPR from our overriding legitimate interest in protection against payment default when Ratepay advances payment. Further information on data protection and which credit agencies Ratpay uses can be found at https://www.ratepay.com/legal-payment-dataprivacy/ and https://www.ratepay.com/legal-payment-creditagencies/.
Further information on data processing when using PayPal can be found in the associated privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
Use of Amazon Payments
We use the Amazon Payments payment service of Amazon Payments Europe s.c.a. (38 avenue John F. Kennedy, L-1855 Luxembourg; "Amazon Payments") on our website. The data processing serves the purpose of offering you payment via the Amazon Payments payment service. To integrate this payment service, it is necessary for Amazon Payments to collect, store and analyze data (e.g. IP address, device type, operating system, browser type, location of your device) when the website is accessed. Cookies may also be used for this purpose. The cookies enable recognition of your browser. The use of cookies or comparable technologies is based on your consent according to § 25 Para. 1 S. 1 TDDDG in conjunction with Art. 6 Para. 1 lit. a GDPR. The processing of your personal data is based on your consent according to Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of consent before its withdrawal. When selecting and using "Amazon Payments", the data required for payment processing is transmitted to Amazon Payments in order to fulfill the contract with you with the chosen payment method. This processing is based on Art. 6 Para. 1 lit. b GDPR. Further information on data processing when using the Amazon Payments payment service can be found in the associated privacy policy at: https://pay.amazon.com/de/help/201212490
Data collection and processing for credit checking
If we advance payment, e.g. for payment by invoice or direct debit, we reserve the right to obtain a credit check based on mathematical-statistical methods using SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden, if necessary. For this purpose, we transmit the personal data required for a credit check there and use the information received about the statistical probability of payment default for a balanced decision about establishing, conducting or terminating the contractual relationship. The credit information may contain probability values (score values) that are calculated on the basis of scientifically recognized mathematical-statistical methods and in the calculation of which address data is included, among other things. Your interests worthy of protection are taken into account in accordance with legal provisions. The data processing serves the purpose of credit checking for contract initiation. The processing is based on Art. 6 Para. 1 lit. f GDPR from our overriding legitimate interest in protection against payment default when we advance payment. You have the right to object to this processing of personal data concerning you based on Art. 6 Para. 1 lit. f GDPR at any time for reasons arising from your particular situation by notifying us. The provision of the data is necessary for the conclusion of the contract with the payment method you want. Failure to provide it results in the contract not being concluded with the payment method you have chosen.
Cookies
Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on the computer system of a user. When a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string that enables unique identification of the browser when the website is accessed again.
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually about their acceptance, as well as prevent the storage of cookies and transmission of the data they contain. Already stored cookies can be deleted at any time. However, we point out that you may then not be able to use all functions of this website to their full extent.
Under the following links you can find information on how to manage (including deactivate) cookies in the most important browsers:
Chrome: https://support.google.com/accounts/answer/61416?hl=de
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Technically necessary cookies
Unless otherwise stated below in the privacy policy, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is also recognized after a page change.
The use of cookies or comparable technologies is based on § 25 Para. 2 TDDDG. The processing of your personal data is based on Art. 6 Para. 1 lit. f GDPR from our overriding legitimate interest in ensuring optimal functionality of the website as well as user-friendly and effective design of our offer. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
Use of Cookiebot
We use the consent management tool Cookiebot from Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark; "Cookiebot") on our website. The tool enables you to give consent to data processing via the website, in particular the setting of cookies, and to make use of your right of withdrawal for consents already given. The data processing serves the purpose of obtaining necessary consents to data processing and documenting them and thus complying with legal obligations. Cookies may be used for this purpose. The following information may be collected and transmitted to Cookiebot: anonymized IP address, date and time of consent, URL from which consent was sent, anonymous, random, encrypted key, consent status. This data is not passed on to other third parties. The data processing is carried out to fulfill a legal obligation on the basis of Art. 6 Para. 1 lit. c GDPR. Further information on data protection at Cookiebot can be found at: https://www.cookiebot.com/de/privacy-policy/
Analysis & Advertising Tracking
Use of Google Analytics 4
We use the web analysis service Google Analytics from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website. The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities and to provide other services related to website usage and internet usage to the website operator. The following information may be collected: IP address, date and time of page access, click path, information about the browser you use and the device you use, pages visited, referrer URL (website through which you accessed our website), location data, purchase activities. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices and all other data that Google has about you. Your IP address is previously shortened by us on our own servers. Google thus receives exclusively pseudonymized data.
Google uses technologies such as cookies, web storage in the browser and counting pixels that enable analysis of your use of the website. The use of cookies or comparable technologies is based on your consent according to § 25 Para. 1 S. 1 TDDDG in conjunction with Art. 6 Para. 1 lit. a GDPR.
The processing of your personal data is based on your consent according to Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of consent before its withdrawal. In this context, we also use the Google Signals service. Google Signals enables cross-device tracking. Your data can thus be analyzed across devices if you have activated "personalized advertising" in your account settings and your devices are linked to your Google account. This makes it possible to recognize on which device you search for products and later return to complete purchases on another device such as a tablet.
The cross-device reports created in this context contain exclusively aggregated data. We thus only receive statistics created on the basis of Google Signals. To prevent data collection and storage by Google Signals across devices, you can deactivate the "personalized ads" function in the settings of your Google account. Further information can be found at https://support.google.com/ads/answer/2662922?hl=de. Further information on data processing and data protection regarding Google Signals can be found at https://support.google.com/analytics/answer/7532985?hl=de.
We use the advanced implementation of consent mode (Advanced Consent Mode). In this case, user data is also transmitted to Google in the form of "pings" even if consent is not given. These pings may contain the following information: IP address to derive the IP country (IP address logging does not take place), date and time of page access, URL of visited pages, user agent, referrer URL (website through which our website was accessed) or information about triggering website events such as a conversion. Based on this information, Google models user data in order to be able to carry out comprehensive usage analysis despite the refusal of consent.
The information generated about your use of this website is usually transmitted to a Google server in the USA and stored there. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and thus committed to comply with European data protection principles. Both Google and US government authorities have access to your data. Further information on terms of use and data protection can be found at https://policies.google.com/technologies/partner-sites and at https://policies.google.com/privacy?hl=de&gl=de.
Use of shopware Analytics
We use the analysis tool "shopware Analytics" from shopware AG (Ebbinghoff 10, 48624 Schöppingen; "shopware") on our website. Shopware and we are joint controllers for the collection of your data and transmission of this data to shopware that takes place when using the service. The basis for this is an agreement between us and shopware on the joint processing of personal data, in which the respective responsibilities are defined. According to this, shopware is responsible for all obligations, with the exception of obtaining your consent for the use of cookies or comparable technologies and fulfilling these information obligations. This applies in particular to granting data subject rights according to Art. 15 - 21 GDPR. You can also assert your data subject rights against us, we will then forward your request to shopware accordingly. The data processing serves the purpose of analyzing this website and its visitors. For this purpose, data is stored for marketing and optimization purposes and provided in reports, analyses and statistics. The following information may be collected and processed: the customer group, pages visited, click paths, date and time of visit, information about the device used (resolution, resolution density, operating system), referrer URL, information about the browser used, locale, search queries and time zone. Cookies or comparable technologies are used for this purpose. The use of cookies or comparable technologies is based on your consent according to § 25 Para. 1 S. 1 TDDDG in conjunction with Art. 6 Para. 1 lit. a GDPR. The processing of your personal data is based on your consent according to Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of consent before its withdrawal. Further information on shopware Analytics can be found at https://docs.shopware.com/de/shopware-6-de/erweiterungen/shopware-analytics.
Use of Microsoft Clarity
We use the analysis tool "Microsoft Clarity" from Microsoft Ireland Operations Limited (One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland; "Microsoft") on our website. Microsoft is a company affiliated with Microsoft Corporation (One Microsoft Way, Redmond, Washington 98052, USA). The data processing serves the purpose of needs-based design, optimization and analysis of our website. The tool records movements of page visitors on the website on a random basis. This creates a log of mouse movements, scrolling behavior, dwell time and clicks on the website (so-called heatmap). Cookies or comparable technologies are used for this purpose. The following information may be collected: IP address, time of access, click path, information about the device you use (device type, screen size and resolution, unique device identifier, operating system), information about the browser you use (browser type and browser version), location data, preferred language for displaying the website, visited subpages, dwell time, viewed content, requested website or file. User profiles are created from this data under a pseudonym. The data is not used to personally identify the visitor to the website and is not merged with personal data of the bearer of the pseudonym. Microsoft is contractually prohibited from selling the collected data to other third parties. Your data may be transmitted to the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Microsoft has certified itself under the TADPF and thus committed to comply with European data protection principles. The use of cookies or comparable technologies is based on your consent according to § 25 Para. 1 S. 1 TDDDG in conjunction with Art. 6 Para. 1 lit. a GDPR. The processing of your personal data is based on your consent according to Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of consent before its withdrawal. Detailed information on the cookies used and their function can be found at https://learn.microsoft.com/en-us/clarity/setup-and-installation/cookie-list. Information on the storage duration of the collected information can be found at https://learn.microsoft.com/en-us/clarity/setup-and-installation/data-retention. Further information on data protection when using Microsoft Clarity can be found at https://learn.microsoft.com/en-us/clarity/faq#privacy, https://learn.microsoft.com/en-us/clarity/setup-and-installation/clarity-data and https://clarity.microsoft.com/terms. General information on data protection at Microsoft can be found at https://privacy.microsoft.com/de-de/privacystatement.
Use of Meta Pixel
We use the Meta Pixel from Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "Meta") on our website. Meta and we are joint controllers for the collection of your data and transmission of this data to Meta that takes place when the service is integrated. The basis for this is an agreement between us and Meta on the joint processing of personal data, in which the respective responsibilities are defined. The agreement can be accessed at https://de-de.facebook.com/legal/terms/businesstools. According to this, we are particularly responsible for fulfilling the information obligations according to Art. 13, 14 GDPR, for compliance with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service, and for compliance with the obligations according to Art. 33, 34 GDPR, insofar as a violation of the protection of personal data concerns our obligations according to the joint processing agreement. Meta is responsible for enabling data subject rights according to Art. 15 - 20 GDPR, complying with the security requirements of Art. 32 GDPR with regard to the security of the service, and the obligations according to Art. 33, 34 GDPR, insofar as a violation of the protection of personal data concerns Meta's obligations according to the joint processing agreement.
The application serves the purpose of addressing website visitors in a targeted manner with interest-based advertising in the social networks Facebook and Instagram. For this purpose, the remarketing tag from Meta was implemented on the website. This tag establishes a direct connection to the Meta servers when the website is visited. This transmits to the Meta server which of our pages you have visited. Meta assigns this information to your personal Facebook and/or Instagram user account. When you visit the social networks Facebook or Instagram, you will then be shown personalized, interest-based ads.
The application also serves the purpose of creating conversion statistics. We learn the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag, as well as what actions were taken after redirection to this website. However, we do not receive any information that allows users to be personally identified.
Your data may be transmitted to the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified itself under the TADPF and thus committed to comply with European data protection principles.
The processing of your personal data is based on your consent according to Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of consent before its withdrawal. You can deactivate the remarketing function "Custom Audiences" here. Further information on the collection and use of data by Meta, your related rights and options for protecting your privacy can be found in Meta's privacy notices at https://www.facebook.com/about/privacy/.
Use of Google Ads Conversion Tracking
We use the online advertising program "Google Ads" and within this framework conversion tracking (visitor action evaluation) on our website. Google Conversion Tracking is an analysis service of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google). When you click on an ad placed by Google, a cookie for conversion tracking is placed on your computer. These cookies have limited validity, do not contain personal data and therefore do not serve personal identification. When you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. Therefore, there is no possibility for cookies to be tracked across the websites of Ads customers. The information obtained with the help of the conversion cookie serves the purpose of creating conversion statistics. We learn the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that allows users to be personally identified. We use the advanced implementation of consent mode (Advanced Consent Mode). In this case, user data is also transmitted to Google in the form of "pings" even if consent is not given. These pings may contain the following information: IP address to derive the IP country (IP address logging does not take place), date and time of page access, URL of visited pages, user agent, referrer URL (website through which our website was accessed) or information about triggering website events such as a conversion. Based on this information, Google models user data in order to be able to carry out comprehensive usage analysis despite the refusal of consent. Your data may be transmitted to servers of Google LLC in the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and thus committed to comply with European data protection principles.
The use of cookies or comparable technologies is based on your consent according to § 25 Para. 1 S. 1 TDDDG in conjunction with Art. 6 Para. 1 lit. a GDPR. The processing of your personal data is based on your consent according to Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of consent before its withdrawal. Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/
Use of Google Inc.'s remarketing or "Similar Audiences" function
We use the remarketing or "Similar Audiences" function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website. The application serves the purpose of analyzing visitor behavior and visitor interests. To carry out the analysis of website usage, which forms the basis for creating interest-based advertisements, Google uses cookies. The cookies record visits to the website as well as anonymized data about the use of the website. Personal data of website visitors is not stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas. Your data may be transmitted to servers of Google LLC in the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and thus committed to comply with European data protection principles.
The use of cookies or comparable technologies is based on your consent according to § 25 Para. 1 S. 1 TDDDG in conjunction with Art. 6 Para. 1 lit. a GDPR. The processing of your personal data is based on your consent according to Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of consent before its withdrawal. Further information on Google Remarketing and the associated privacy policy can be found at: https://www.google.com/privacy/ads/
Use of Microsoft Advertising
We use Microsoft Advertising from Microsoft Corporation (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; "Microsoft") on our website. The data processing serves marketing and advertising purposes and the purpose of measuring the success of advertising measures (conversion tracking). We learn the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, personal identification of these users is not possible through this. Microsoft Advertising uses technologies such as cookies and counting pixels that enable analysis of your use of the website. When you click on an ad placed by Microsoft Advertising, a cookie for conversion tracking is placed on your computer. This cookie has limited validity and does not serve personal identification. When you visit certain pages of our website and the cookie has not yet expired, Microsoft and we can recognize that you clicked on the ad and were redirected to this page. The following information may be collected: IP address, identifiers assigned by Microsoft (identifiers), information about the browser you use and the device you use, referrer URL (website through which you accessed our website), URL of our website.
Your data may be transmitted to the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Microsoft has certified itself under the TADPF and thus committed to comply with European data protection principles. The use of cookies or comparable technologies is based on your consent according to § 25 Para. 1 S. 1 TDDDG in conjunction with Art. 6 Para. 1 lit. a GDPR. The processing of your personal data is based on your consent according to Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of consent before its withdrawal. Further information on data protection and the cookies used at Microsoft can be found here.
Use of LinkedIn Insight Tag
We use the LinkedIn Insight Tag from LinkedIn Ireland Unlimited Company (Wilton Place, Dublin 2, Ireland; "LinkedIn") on our website for conversion tracking (visitor action evaluation) and retargeting (serving personalized advertisements). The LinkedIn Insight Tag places a unique LinkedIn browser cookie (conversion cookie) in your browser and enables the collection of the following data for this cookie: metadata such as IP address, timestamp and page events (e.g. page views). These cookies have limited validity. When you visit certain pages of our website and the cookie has not yet expired, LinkedIn and we can recognize that you clicked on the ad and were redirected to this page. The LinkedIn Insight Tag also enables LinkedIn to collect data on visits to our website, including URL, referrer URL, IP address, device and browser properties (user agent) and timestamp. This data is transmitted to LinkedIn, encrypted, IP addresses are shortened and direct IDs of LinkedIn members are removed within seven days to pseudonymize the data. This remaining pseudonymized data is then deleted by LinkedIn within 90 days.
LinkedIn does not share personal data with us, but only provides aggregated reports on website audience and ad performance. LinkedIn members can set the use of their personal data for advertising purposes in their account settings. The information obtained with the help of the conversion cookie serves the purpose of creating conversion statistics. We learn the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag.
Your data may be transmitted to the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). LinkedIn has certified itself under the TADPF and thus committed to comply with European data protection principles. The use of cookies or comparable technologies is based on your consent according to § 25 Para. 1 S. 1 TDDDG in conjunction with Art. 6 Para. 1 lit. a GDPR. The processing of your personal data is based on your consent according to Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of consent before its withdrawal. Further information on cookies and LinkedIn's privacy policy can be found at: https://www.linkedin.com/legal/cookie-policy and https://www.linkedin.com/legal/privacy-policy.
Use of Pinterest Tag
We use the Pinterest Tag from Pinterest Europe Limited (Palmerston House, 2nd, Fenian Street, Floor, Dublin 2, Ireland "Pinterest") on our website. The application serves the purpose of addressing website visitors in a targeted manner with interest-based advertising in the social network Pinterest. For this purpose, the conversion tag from Pinterest was implemented on the website. This tag establishes a direct connection to the Pinterest servers when the website is visited. This transmits to the Pinterest server which of our pages you have visited. Pinterest assigns this information to your personal Pinterest user account if you are logged in to the social network. When you visit Pinterest, you will then be shown personalized, interest-based Pinterest ads. If you access our website via a pin on the social network Pinterest, a cookie for conversion tracking is placed on your computer. These cookies have limited validity, do not contain personal data and therefore do not serve personal identification. When you visit certain pages of our website and the cookie has not yet expired, Pinterest and we can recognize that you clicked on the pin and were redirected to this page. The information obtained with the help of the conversion cookie serves the purpose of creating conversion statistics and thus optimizing our website. The following information may be processed: total number of users who clicked on one of our pins and were redirected to our website, subpages visited on our website (e.g. category or product pages), search queries on our website, your shopping cart contents, completed transactions. Your data may be transmitted to the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Pinterest is not certified under the TADPF. The data transmission is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.
The use of cookies or comparable technologies is based on your consent according to § 25 Para. 1 S. 1 TDDDG in conjunction with Art. 6 Para. 1 lit. a GDPR. The processing of your personal data is based on your consent according to Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of consent before its withdrawal. Further information on the collection and use of data by Pinterest, your related rights and options for protecting your privacy can be found in Pinterest's privacy notices at https://policy.pinterest.com/de/privacy-policy.
Use of TikTok Pixel
We use the TikTok Pixel from TikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Ireland; "TikTok Ireland") and TikTok Information Technologies UK Limited (6th Floor, One London Wall, London, EC2Y 5EB, United Kingdom; "TikTok UK") on our website. Both companies are the joint controllers for data processing (hereinafter "TikTok"). The data processing serves the purpose of identifying and analyzing our customers' website accesses as well as for better customer targeting through targeted advertising and for evaluating the effectiveness of advertisements on TikTok. For this purpose, TikTok uses technologies such as cookies and pixels that enable recognition of your browser. The following information may be collected and transmitted to TikTok: date and time of visit, information about the browser and device type you use, screen resolution, IP address. TikTok may assign this information to your personal TikTok user account. User profiles may be created from the data collected in this way using pseudonyms. However, personal identification of users is not possible through this. Your data may be transmitted to third countries, such as the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). TikTok is not certified under the TADPF. Data transmission to the USA and to third countries without an adequacy decision is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.
The use of cookies or comparable technologies is based on your consent according to § 25 Para. 1 S. 1 TDDDG in conjunction with Art. 6 Para. 1 lit. a GDPR. The processing of your personal data is based on your consent according to Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of consent before its withdrawal. Further information on data protection can be found at https://www.tiktok.com/legal/page/eea/privacy-policy/de and https://ads.tiktok.com/i18n/official/policy/controller-to-controller.
Plug-ins and Others
Use of Google Tag Manager
We use Google Tag Manager from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website. This application manages JavaScript tags and HTML tags that are used for the implementation of tracking and analysis tools in particular. The data processing serves the purpose of needs-based design and optimization of our website. Google Tag Manager itself does not store cookies nor is personal data processed through it. However, it enables the triggering of other tags that may collect and process personal data. Further information on terms of use and data protection can be found here.
Use of Google invisible reCAPTCHA
We use the invisible reCAPTCHA service from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website. This serves the purpose of distinguishing input by a human or by automated, machine processing. In the background, Google collects and analyzes usage data that is used by Invisible reCaptcha to distinguish regular users from bots. For this purpose, your input is transmitted to Google and used there. In addition, the IP address and possibly other data required by Google for the Invisible reCAPTCHA service are transmitted to Google. This data is processed by Google within the European Union and possibly also transmitted to servers of Google LLC in the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and thus committed to comply with European data protection principles. The use of cookies or comparable technologies is based on your consent according to § 25 Para. 1 S. 1 TDDDG in conjunction with Art. 6 Para. 1 lit. a GDPR. The processing of your personal data is based on your consent according to Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of consent before its withdrawal. Further information on Google reCAPTCHA and the associated privacy policy can be found at: https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy
Use of Cloudflare
We use the content delivery network Cloudflare CDN from Cloudflare Inc. (101 Townsend St, San Francisco, CA 94107, USA; "Cloudflare") on our website. This is a supra-regional network of servers in various data centers with which our web server connects and via which certain content of our website is delivered. The data processing serves the purpose of optimizing the loading times of our website and thus making our offer more user-friendly. The following information may be collected: IP address, system configuration information, information about traffic to and from customer websites (so-called server log files).
Your data may be transmitted to the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Cloudflare has certified itself under the TADPF and thus committed to comply with European data protection principles. The processing of your personal data is based on Art. 6 Para. 1 lit. f GDPR from our overriding legitimate interest in needs-based and targeted design of the website. You have the right to object to this processing of personal data concerning you based on Art. 6 Para. 1 lit. f GDPR at any time for reasons arising from your particular situation. Further information on data protection when using Cloudflare can be found at https://www.cloudflare.com/de-de/privacypolicy/.
Use of YouTube
We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube") on our website. YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). The function displays videos stored on YouTube in an iFrame on the website. The "Enhanced Privacy Mode" option is activated. This means that YouTube does not store any information about website visitors. Only when you watch a video is information about this transmitted to YouTube and stored there. Your data may be transmitted to the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). YouTube has certified itself under the TADPF and thus committed to comply with European data protection principles. The use of cookies or comparable technologies is based on your consent according to § 25 Para. 1 S. 1 TDDDG in conjunction with Art. 6 Para. 1 lit. a GDPR. The processing of your personal data is based on your consent according to Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of consent before its withdrawal. Further information on the collection and use of data by YouTube and Google, your related rights and options for protecting your privacy can be found in YouTube's privacy notices at https://www.youtube.com/t/privacy.
Integration of the Händlerbund member logo
The Händlerbund member logo (Händlerbund e.V., Kohlgartenstraße 11 - 13, 04315 Leipzig) is integrated on our website. When accessing our website, information is automatically sent to the server of Händlerbund e.V. by the browser used on your device. This information is temporarily stored in a so-called server log file for 7 days. The following information is recorded without your intervention and stored until automatic deletion:
- IP address of the requesting computer,
- Date and time of access,
- Name and URL of the retrieved file,
- Website from which access was made (referrer URL),
- Browser used and possibly the operating system of your computer as well as the name of your access provider.
The temporary storage of the IP address by the system is necessary to enable delivery of the website. For this purpose, the IP address must be stored for the duration of the session. Storage in log files is done to ensure the functionality of the website. In addition, the data serves to optimize the website and to ensure the security of our information technology systems. This data is not stored together with other personal data. The legal basis for data processing is Art. 6 Para. 1 S. 1 lit. f GDPR.
Data Subject Rights and Storage Duration
Duration of storage
After complete contract processing, the data is initially stored for the duration of the warranty period, then taking into account legal, in particular tax and commercial law retention periods, and then deleted after the expiry of the period, unless you have consented to further processing and use.
Rights of the data subject
If the legal requirements are met, you have the following rights according to Art. 15 to 20 GDPR: right to information, correction, deletion, restriction of processing, data portability.
In addition, you have a right of objection according to Art. 21 Para. 1 GDPR against processing based on Art. 6 Para. 1 f GDPR, as well as against processing for the purpose of direct marketing.
Right to complain to the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.
Right of objection
If the personal data processing listed here is based on our legitimate interest according to Art. 6 Para. 1 lit. f GDPR, you have the right to object to this processing with effect for the future at any time for reasons arising from your particular situation. After a successful objection, the processing of the affected data will be terminated, unless we can prove compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.
If personal data processing is carried out for direct marketing purposes, you can object to this processing at any time by notifying us. After a successful objection, we will terminate the processing of the affected data for the purpose of direct marketing.
Last update: 31.03.2025
