About Us - OR24
We are proud of our history – and of what we have built over the past few years. What began as a small team with a clear idea has grown into a well-established company driven by a passion for original wheels. Openness, quality, and customer proximity continue to be our motivation to this day.
Our Story
It all began in 2007 in Stralsund, near the island of Rügen. Back then, our company was still Tuning Lifestyle OHG, starting out selling tuning parts and rims – a small team led by founders Christoph & Steve.
Soon, we shifted our focus to original rims and wheels – laying the foundation for today’s business. In January 2020, the company became Original Räder 24 GmbH, and in June 2022, we rebranded to or24.de.
Since July 29, 2025, CW Performance GmbH has been part of Original Räder 24. We now also offer Porsche rims – alongside Audi, BMW, and Mercedes.
Your Benefits with OR24
Original rims and complete wheels from Audi, BMW, Mercedes & AMG, and Porsche offer perfect fitment, top quality, and help retain your vehicle’s value. With us, you receive only inspected products with accurate original photos – no sample images, no vague descriptions.
Thanks to our strong customer focus and many years of experience, we offer not only high-quality products but also excellent service – proven by over 16,000 reviews on Trustami.
The Team Behind OR24
Today, we have over 30 permanent employees, several apprentices, and part-time staff. We also work with external SEO and design specialists. We offer internships for students and place great importance on regular training in customer service and technology.
Our dedicated team ensures every day that your order is processed smoothly and that you receive the quality you expect and deserve.
Our Business Model
We focus on new and used original rims, complemented by summer and winter complete wheels – sourced directly from manufacturers, dealerships, or private sellers.
Each wheel set is thoroughly inspected, cleaned, and reconditioned if needed. We then take photos and upload them to our online shop. This gives you complete transparency and safety when purchasing – no compromises.
The Future
In the future, we will continue to focus on growth, innovation, and sustainability. Expanding our portfolio and focusing on original wheels from top premium brands like Audi, BMW, Mercedes & AMG, and Porsche is a key part of our strategy.
We continuously invest in cutting-edge technology and optimize our processes to ensure that we can continue to offer you the best possible service and highest quality products tomorrow. The successful journey of OR24 continues!
At OR24, we are convinced that our success is built on true passion, team spirit, and continuous development. We consistently invest in the training and education of our employees and offer various opportunities for students and trainees to gain industry experience. Our flat hierarchies, regular training sessions, and close collaboration with external specialists ensure that we stay up to date and provide the best possible service to our customers.
We proudly look back on what we have achieved together – and with great motivation at what lies ahead. OR24 stands for transparency, quality, and reliability. We thank everyone who accompanies us on our journey and look forward to continuing to serve our customers in the future – with innovative ideas, personal service, and a true passion for original wheels.